What we learn running Shopify stores, written down plainly: what we tested, what the reading said, and what we'd do next. No jargon, no vanity metrics.
Shoppers now ask ChatGPT, Gemini and Perplexity what to buy, and the assistants answer with specific products. Here is how to be the store they recommend: structured product data, clear answers on your pages, reviews an AI can read, and the quick test that shows you where you stand today.
Each one comes from real work on real stores. New notes land here first. Subscribe below to get them by email.
The best Shopify brands run a hybrid. People own the strategy, brand voice and creative; AI handles bidding, segmentation and personalisation at scale. Which jobs to hand over, and which to keep.
Read the noteBefore you spend on ads, find the leaks. Speed, product-page trust, checkout friction, search visibility: twelve checks you can run this afternoon, in the order that pays back fastest.
Read the noteThe redirect map, the URL structure decisions, and the before-and-after traffic comparison we run on every WooCommerce, Wix or Squarespace migration, so nothing slips on launch day.
Read the noteAbandoned cart, post-purchase and win-back on WhatsApp: the timing, the wording and the opt-in rules that keep the channel welcome, and the numbers to watch so you know it's working.
Read the noteHypothesis, test, reading, decision: the one-page plan we write before any work starts, the weekly rhythm, and the monthly reading that tells you what changed and why.
Read the noteConversion rate, average order value, cost per order, repeat rate and the search terms bringing people in. What each one tells you, what "good" looks like at your stage, and what to do when one moves.
Read the notePractical, tested, and written for Shopify founders rather than other marketers. Unsubscribe any time.
