01Not our client
Gymshark
Fitness apparel · United Kingdom
What we like: Big uppercase campaign headlines over full-bleed photos, then straight into featured collections. Every block on the page is a reason to tap.
Design inspiration
21 Shopify stores worth studying.
Well-known brands that run on Shopify, each with one idea you could borrow for your own store. Every screen scrolls through the store's real homepage, captured in October 2026. Hover a screen to pause it.
These are not our clients. We didn't design, build or market any of these stores, and we have no connection with the brands. We study them for ideas, and so can you. The stores we have actually worked on are on our Work page.
02Not our client
SKIMS
Shapewear and loungewear · United States
What we like: Muted, skin-tone colours and big model photos let the product do the talking, with one-word category tiles (Sweaters, Tops, Jackets) right under the hero.
03Not our client
Allbirds
Sustainable shoes · United States
What we like: Shoes sit on soft colour tiles so you see the colourways before you click, and seasonal edits like 'Summer travel essentials' turn a range into stories.
04Not our client
Glossier
Skincare and make-up · United States
What we like: A loud blue 'Surprise sale' takeover in repeating type, then a calm, pale product grid. The contrast makes the offer impossible to miss.
05Not our client
Mejuri
Fine jewellery · Canada
What we like: A short 'So, what is Salmon Gold?' block explains the new material on the home page, in the brand's lime colour, before asking anyone to buy.
06Not our client
Hiut Denim
Jeans · United Kingdom
What we like: Every fit has a name (The Astrid, The Gwilym, The Miles) and the fabric gets its own banner, so the jeans feel made rather than mass-produced.
07Not our client
Mous
Phone cases · United Kingdom
What we like: A trust strip under the hero (free shipping, returns, review count), then big dark category tiles. Confident, techy and easy to scan.
08Not our client
Vessi
Waterproof footwear · Canada
What we like: It shows the claim instead of stating it: shoes in the rain in the hero, a video of water rolling off, and a 100% waterproof guarantee badge.
09Not our client
Knix
Intimates and underwear · Canada
What we like: A limited collaboration gets the whole stage: a dark hero, a 'before it sells out' line, and arch-framed collection cards in its own style.
10Not our client
Pangaia
Sustainable apparel · United Kingdom
What we like: Flat, bold colour backdrops make every product photo pop, and a short mission statement sits right in the middle of the shopping.
11Not our client
Boody
Eco-friendly basics · Australia
What we like: Proof before the pitch: a star rating in the hero, press logos right under it, then a 'Why bamboo?' section that answers the fabric question.
12Not our client
Ryderwear
Gym apparel · Australia
What we like: A countdown bar for urgency at the very top, then one oversized hero photo and a single 'shop now' button. Nothing competes with the launch.
13Not our client
Dryrobe
Outdoor changing robes · United Kingdom
What we like: Shop-by-category tiles use real outdoor photos, so you know what each product is for before you click.
14Not our client
tentree
Sustainable apparel · Canada
What we like: The mission is a number: a running count of trees planted crosses the page, and 'every item plants 10 trees' sits beside the products.
15Not our client
Beauty Pie
Skincare and make-up · United Kingdom
What we like: The price comparison does the persuading: their product beside a luxury-brand equivalent with both prices shown, and a Trustpilot score up top.
16Not our client
The Beauty Chef
Inner-beauty supplements · Australia
What we like: A gift-with-purchase offer leads the hero, and one simple idea ('glowing skin, it's a gut thing') runs through the whole page.
17Not our client
Morphe
Make-up and brushes · United States
What we like: Bold uppercase launch headlines on a black backdrop make each new product feel like an event, with category tiles for lips, eyes and brushes one scroll down.
18Not our client
UPPERCASE
Design magazine and shop · Canada
What we like: Colourful illustrated covers do the selling, and a plain 'please read this before placing your order' block answers shipping and customs up front.
19Not our client
Little Blue House
Whimsical sleepwear and home · Canada
What we like: Every banner is a little joke ('Ho ho homebody', 'Haul-iday for her') on warm family photos. The brand's humour is the design.
20Not our client
Partake Foods
Allergy-friendly cookies · United States
What we like: Each flavour gets its own bright colour card, and the retailer logos (Target, Whole Foods, Walmart) answer 'is this a real brand?' at a glance.
21Not our client
Kettle & Fire
Bone broth and soups · United States
What we like: Subscribe-and-save gets a whole banner with a clear 20% off badge instead of a checkbox, and every best-seller shows its review count.
Want ideas like these on your store?
Send us your store link. We'll tell you which of these ideas suit your brand, and what they would take to build.
Brand names, logos and screenshots belong to their owners and are shown for commentary and inspiration only. Each store was checked as running on Shopify in October 2026.